Middle- to upper-income singles living in the suburbs.
Singles ranging in age from 30s to 60s who earn a comfortable income. Some own their homes, and their careers range from management to service industry.
Suburban Empty Nesters
Older suburban couples with grown-up children.
Ranging in age from lower 50s to mid-60s, these couples have children that have left the nest. Most earn middle to upper incomes and own their homes.
Suburban super-rich couples with children.
Middle-aged married couples with a luxurious lifestyle in the suburbs. More than 15% have a family income of $200,000 or more. The majority have a college or graduate school degree, and most own their homes.
Urban couples making a mid- to upper-scale household income. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.